Get found before Viator does.
Local SEO, Google Business Profile, TripAdvisor, and AI-search optimization for the destination keywords your future customers are typing right now. The visibility layer is the floor of every Direct Booking OS engagement, because if people can't find you, none of the rest matters.
The structural reason this isn't optional.
Tour buying is a 4-to-8-week decision. People research, browse, save, come back. The first half of that window happens before they even know your brand exists, they search 'best Tulum cenote tour' or 'Reykjavik northern lights with pickup' and click whatever ranks. If your site isn't on page one, you're paying Viator to be the answer.
Local SEO and Google Business Profile aren't 'extras.' They're the channels Google uses to decide which tour shows up in the map pack, the AI overview, the carousel. Most operators have a half-finished GBP, no review-prompting cadence, and a website that hasn't been touched on-page since launch. That's a fixable problem, and the fix compounds over months.
TripAdvisor still drives a meaningful share of direct bookings in tourism, but most operators have it set up to send clicks to Viator instead of their own site. We change that. Same listing, same reviews, just the click destination corrected.
What ships, concretely.
Destination + tour-specific search volume, intent classification, page assignment. The plan you'd build internally if you had three months and a spreadsheet.
Title tags, meta descriptions, H1 hierarchy, internal linking, schema markup. We touch the highest-leverage pages first (homepage, top tour pages, location pages).
Full optimization: categories, attributes, services, photos, weekly posts. Review-response cadence. Q&A seeded with the questions your past customers actually asked.
Profile completeness audit, photo refresh, review prompting system, and (most importantly) routing the click to your site rather than the OTA layer.
FAQ schema, comparison content, structured answers, so when someone asks ChatGPT or Google's AI overview 'best [tour] in [city],' your operator surfaces with the right context.
Live dashboard showing keyword positions, GBP profile views, TripAdvisor clicks-to-site, organic direct bookings. Trajectory in writing, every month.
Most operators leave 70% of GBP value on the table.
Google Business Profile is the single highest-leverage local-SEO surface in tourism. It's where the map pack lives, where AI overviews pull from, and where 'open now,' 'directions,' and 'call' clicks happen, all of which compete with Viator for the same intent. The work isn't complicated; it's the cadence that's missing.
- Weekly posts (events, offers, behind-the-scenes, review highlights)
- Photo uploads on a steady drip, Google rewards freshness
- Categories and attributes properly configured for tour discovery
- Q&A section seeded so 'what time does the tour start' isn't blank
- Review-response cadence (every review, within 48h, in voice)
TripAdvisor is still sending you bookings, to the wrong place.
TripAdvisor has been declared dead by every marketer for a decade and it's still driving 5–15% of direct booking decisions in most tour destinations. The problem isn't the channel; it's that most operators set their TripAdvisor profile up to route clicks straight into Viator. We fix the routing, prompt for fresh reviews, and refresh the photo set quarterly.
When someone asks AI 'best tour in [city],' you should be in the answer.
ChatGPT, Perplexity, Google AI Overview, and Gemini are increasingly where consideration starts, especially for younger travelers researching unfamiliar destinations. Showing up there isn't magic; it's structured content (FAQ schema, comparison pages, location-specific answer text) that the LLMs and overview systems can cite. We build the surface area; Google and OpenAI do the rest.
Pick the tier this lives in.
Let's find out exactly how much money your broken booking funnel is costing you.
Drop your details. We look under the hood of your booking system, OTA mix, ad accounts, and tracking, and send a written audit doc within 48 hours showing exactly where you're losing money. 100% free. Zero obligation. Tour operators only.
About 1 in 5 audits ends with us telling the operator “you don't need us yet”, and we send the audit doc anyway. That's by design.
