The Team
The same team works on every destination site we publish, which is why the research reads the same way whether you are looking at Belize or Sydney. None of us came to this from travel writing. We came from marketing work for tour operators, and that is the lens we read a booking page through.
Everybody below is named in full, photographed, and linked to profiles you can check. If a page on one of our sites credits a researcher, that person has a card here, and the card says what they did.
Research
Hamza Liaqat
Founder, and lead of the research desk
Faisalabad, Pakistan
Sets the ordering rules for every tour grid we publish and signs the judgement at the foot of each experience page. Spent the last several years inside tour operator websites, booking flows and paid acquisition, including building an operator's entire booking site from nothing for a business that until then sold only through marketplaces.
How to check a card
- Open the LinkedIn link. It should resolve to an account with history, showing the same full name as the card.
- Compare the photograph with the one on their profile and on any destination page that credits them. It is the same photograph everywhere a person appears.
- A card with a field missing does not go on this page. If someone is credited on one of our sites and has no card here, that is an error, and we want to hear about it.
A card is not a byline
Adding people to this page adds real human beings to the organisation. It does not add authors. The signature at the foot of every experience page we publish stays one person, Hamza Liaqat, and the author in every tour page's schema stays one identifier.
Where another researcher worked on a page, they are credited by name on that page, separately from the signature, and only on pages they actually worked on. The credit links back to their card here.